HOME / BUILD PLAN

261 pages, four phases

296 targets, 35 excluded, 261 worth building. Flat and topic-first: the money cluster stays at depth two and state pages scale to 72 without going past depth three.

URL SCHEME

/                              home / category hub
/fees/<platform>/              fee pages, Phase 1
/withdrawals/<platform>/       cash-out pages, Phase 1
/promos/<platform>/            promo + referral, Phase 1
/tax/                          tax cluster, Phase 1, ships last
/legal/<state>/                legality by state, Phase 2
/legal/<platform>/<state>/     platform × state, Phase 2
/guides/<platform>/<topic>/    how-to, Phase 3
/compare/<a>-vs-<b>/           comparisons, Phase 3
/api/<platform>/               developer docs, Phase 3
/markets/<topic>/              market explainers, Phase 4

IN BUILD

PHASE 1 · MONEY

14 to 16 pages

625 kw · 39,080/mo
$16 to 40 CPC
Data gathered and verified

PHASE 2 · LEGALITY

81 pages

21,430/mo · $15.06
72 state-specific
Highest maintenance burden

PHASE 3 · DEPTH

68 pages

1,449 kw · 59,300/mo
Guides, compares, API
Largest winnable volume

PHASE 4 · TAIL

89 pages

~141,000/mo · low CPC
Explainers and freshness
Keeps Phases 1 to 2 alive

The content contract, every page

Four layers, then the reconciliation, the part that is actually defensible.

Computed

Tables and calculators from verified constants.

Official

What the venue states, cited and dated.

Reported

Press and primary filings, cited.

Observed

What users consistently report, aggregated and dated.

THEN: THE RECONCILIATION

Where the four layers agree, where they diverge, and why. Every page carries a verified-on date, and any figure the pipeline cannot currently prove is withheld, never shown stale.

EXCLUDED · 35 TARGETS

58.7% of all category volume is brand navigation that cannot be won.

That is the headline finding of the keyword research and the reason this site targets the tail underneath the head rather than competing for it. The elections and single-game sports carve-out accounts for the rest.

VOLATILITY WATCH

CFTC suits9 STATES

NY v KalshiEXNO TRO RULING

Michigan order14 JUL 2026

Broker-level blocksMD · NV

Availability is decided in at least three independent places, so every state page carries a posture and a date, never a settled answer.